There are plenty of tools to use in home inspection marketing. Home inspectors have some of the most important jobs out there, which comes with some pressure. However, the biggest pressure may sometimes come from a lack of clients. Many professionals have opted to use templates to create a website and include their contact information there. While this is a decent step to take toward marketing, it's not enough. Every custom home inspector needs their own website. The main problem here is that most pages online look the same, so any inspector who wants to get ahead of the competition must create something original. At Blue Collar Websites, there's a design team ready to create the perfect web pages according to their client's needs. Home inspection websites offer many benefits, including: - Higher credibility - More potential for sales - Better relationships with clients This page outlines how Blue Collar can help every home inspector get their dream website and improve their marketing strategies.
OUR WEB DESIGN PORTFOLIO
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$97 A MONTH
Hire a web designer that's built home inspector websites. The cost of our websites are so low, that it earning just 1 job per year will pay for itself.
DONE IN 2 WEEKS
Fill out 1 form that takes 5 minutes, and we'll take it from there. If the website isn't done within 2 weeks your first month will be free, guaranteed.
HANDSHAKES ONLY
We don't force you into contracts, or tack on extra fees. We've kept all our clients because we do good work, not because we force them to work with us.
UNLIMITED UPDATES
We are on-call to make unlimited website changes. We'll get your most recent job photos up or any other updates to the site done for you. YOU DO NOTHING!
How Can a Website Impact a Home Inspection Business?
Why would a home inspector go through the effort of creating a website? Isn't word-of-mouth marketing enough?
It's safe to assume that a home inspector's potential clients are already looking for their services online. Many people look up "home inspectors near me" or "home inspecting services in (area)" every day.
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When the inspector has a professional website, there's a higher chance of appearing in the top results when people search for these terms. In other words, they would be on top of the competition.
Here are some of the benefits a home inspector will get from their new website:
Search Engine Optimization
A great SEO plan can get any professional far in the digital world. Unfortunately, implementing these optimizations to a website is easier said than done.
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Search Engine Optimization goes beyond including basic information about the company and a few images. Those who want true success with their pages must focus on several factors like loading times, image compression, keywords, internal links, title tags, content optimization, and user experience.
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It's important to note that creating a website isn't a set-it-and-forget-it job. Home inspectors must continually update their pages to keep up with the trends.
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Blue Collar Websites ensures that the page gets indexed by popular search engines like Google. The team will also verify that the website is checked by the Google Search Console, ensuring it meets all requirements to reach the top of the results.
Accessibility
Over 60% of a website's traffic comes from mobile devices, which heavily influences the website's development strategy.
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It's crucial to create a mobile-optimized website since many potential clients will access it from their smartphones or tablets. If the inspector's website isn't suitable for all devices, the visitor will simply look elsewhere for what they need.
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Blue Collar understands the necessity of having a heavily optimized and accessible website, which is why its team works hard to create a unique page that anyone can access.
Brand Awareness
One of the greatest benefits of professional web design for home inspectors is brand awareness.
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A great site will showcase everything the visitor should know about the company including business hours, services, contact information, and reviews.
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Furthermore, Blue Collar can create a special section where the home inspector can showcase their certifications if necessary; this is excellent news for InterNACHI members.
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Creating an exciting website with valuable content will help with word-of-mouth advertising too, which could bring more sales.
Leads
Generating leads is one of a home inspector's main goals when creating a website. However, the process to achieve this may be tricky without help.
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It's crucial to make it easy for people to contact the inspector. Otherwise, it will be close to impossible to generate leads.
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By creating engaging sites for a person to browse, the inspector has a higher chance of converting most of their visitors into leads. Even if certain people don't convert, they could recommend it to someone else who might.
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Blue Collar Websites understands how a successful home inspection website should perform, which is why its team will include the perfect solutions to catch the attention of anyone looking for these services online.a
Is It Necessary to Get a Home Inspection Website?
Yes! Decades ago, home inspectors only had to list their business in different places like the Yellow Pages. While this strategy worked for some time, the digital era gave these professionals even more tools to advertise themselves.
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Most of these older marketing channels are still available today, although they're not as efficient as a well-made inspector website.
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Simply put, a website is like a storefront in the digital world. It allows potential clients to discover a business, its services, and more. To make things easier, the web designer can also include contact forms in strategic places to ensure people can schedule a service faster.
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Creating a unique website design is one step to take toward success. Many other tools complement it, such as Google Reviews and Google Maps profiles.
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What if the home inspector has a social media profile? Do they still need a professionally designed website? Absolutely. A website could be a landing point for social media ads. In other words, the inspector can use social media to direct prospects to the website and hopefully convert them into customers.
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The right website development service will transform an inspector's business like no other strategy. Blue Collar's team ensures their pages have updated and useful information, unique and intuitive menus, and any other additional services needed to convert visitors.
Get Started with Blue Collar's Services!
There are many elements to focus on when creating a website, such as content marketing, SEO, updates, etc. By hiring Blue Collar Websites, home inspectors ensure they have enough time to focus on their business while the website builders do the rest.
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Your website doesn't have to be boring and include the same information everyone else is using. Get your pages designed and optimized by the experts at Blue Collar, and discover a smarter way to manage your business online!